EDINA MINN. Dairy Queen has given its logo the first significant overhaul in 67 years and will incorporate it into its Orange Julius concept for the first time. — The new logo uses an updated font for a more modern look and incorporates “a more symmetrical ellipse enhanced with gold and blue swishes signifying food and treats,” according to parent company International Dairy Queen Inc. — A complete rollout of the new logo is expected to be completed by the end ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.