SHANGHAI China International Dairy Queen plans to open 500 franchised restaurants in China over the next five years, according to a published report.
Instead of being developed in shopping malls, where Dairy Queen’s restaurants in China are now located, the new units would be placed on the sides of streets and near metro stations in 17 Chinese cities where Dairy Queen stores already operate, China Knowledge Newswire reported.
Dairy Queen chief executive Chuck Mooty made the announcement this week in Shanghai. When the new restaurants open, China will be Dairy Queen’s third-largest market after the United States and Canada, the report said.
Minneapolis-based Dairy Queen, a holding of Berkshire Hathaway, consists of more than 5,600 units worldwide, including about 50 in China.