Moe’s teams up with energetic fans to promote annual Free Queso Day
Watching online videos of people dancing awkwardly to silly songs is one of America’s favorite ways to waste time. But Atlanta-based Moe’s Southwest Grill turned that pointless pastime into a big moneymaker with its second-annual Dance Your Queso Off contest. The contest asked fans to upload to the www.ilovequeso.com microsite videos of themselves expressing their love for Moe’s queso appetizer — a melted white-cheese dip — through interpretive dance. Videos ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!