Moe’s teams up with energetic fans to promote annual Free Queso Day
Watching online videos of people dancing awkwardly to silly songs is one of America’s favorite ways to waste time. But Atlanta-based Moe’s Southwest Grill turned that pointless pastime into a big moneymaker with its second-annual Dance Your Queso Off contest. The contest asked fans to upload to the www.ilovequeso.com microsite videos of themselves expressing their love for Moe’s queso appetizer — a melted white-cheese dip — through interpretive dance. Videos ...
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