Successful ads kept it short, focused on value, new analysis from Ace Metrix finds
Restaurants that focused their advertising on the point – both getting to one and ones that dealt with price – were the biggest winners with consumers, according to an analysis of October ad spots by Los Angeles-based advertising research firm Ace Metrix. Darden Restaurants and Burger King were the big winners for the month, airing short, 15-second spots that also focused on value for the dollar. Ace Metrix ranks the top commercials of the segment by its proprietary Ace Score, a ...
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