Officials at Darden Restaurants Inc. plan to overhaul marketing efforts and adjust pricing at the 754-unit Olive Garden chain, which has been wrestling with soft same-store sales recently. Executives at Darden, which reported a net earnings increase of 19 percent for the fourth quarter ended May 29, told investors during a Friday conference call that they will adjust promotional strategies in an effort to boost sales and traffic at the Italian-themed dinnerhouse chain. In May, Olive ...
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Contact: Desiree Torres Desiree.Torres@penton.com