ORLANDO Fla. Darden Restaurants Inc. has named WPP Group’s Grey New York as agency of record for the company’s LongHorn Steakhouse brand. Spending is estimated at $20 million. Grey, which has been agency of record for Darden’s Olive Garden concept since 1984, replaces IPG’s Fitzgerald + Co. of Atlanta, which held the account since late 2006. Darden acquired LongHorn’s parent company Rare Hospitality International Inc. last year ...
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Contact: Desiree Torres Desiree.Torres@penton.com