Promising to “blow up the definition of value,” the quick-service Del Taco chain on Wednesday dropped the price on its 59-cent beef tacos to 39 cents for a limited time. Officials at the Lake Forest, Calif.-based chain said the product remains the same, with seasoned beef, cheddar cheese and lettuce in a soft or crunchy taco shell. “Our competition may ask, ‘Is Del Taco out of control?’” said John Cappasola, Del Taco’s vice president of marketing. ...
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