LAKE FOREST Calif. Del Taco has launched a multimedia campaign called “Go Bold or Go Home” and plans to hold a series of pep rallies to introduce the campaign to consumers and encourage chain employees to take the “Go Bold Pledge.” The campaign, created by Doner Advertising of Southfield, Mich., includes TV and radio spots, new packaging, in-store material and a viral effort that includes an online food fight.An initial TV spot promotes a 99-cent ...
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