SPARTANBURG S.C. Dennyâ€™s Corp., battling negative same-store sales at its 1,541-unit family chain, replaced advertising agency Publicis Mid America with Goodby, Silverstein & Partners and said it would make a first-ever Super Bowl ad buy. GS&P of San Francisco will handle brand strategy, creative work and promotions, while media buying remains with Optimedia, according to sources at Spartanburg-based Dennyâ€™s. They said the new agency â€œis charged with re-energizing the Dennyâ€™s brand ...
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