SPARTANBURG S.C. Dennyâ€™s Corp., battling negative same-store sales at its 1,541-unit family chain, replaced advertising agency Publicis Mid America with Goodby, Silverstein & Partners and said it would make a first-ever Super Bowl ad buy. GS&P of San Francisco will handle brand strategy, creative work and promotions, while media buying remains with Optimedia, according to sources at Spartanburg-based Dennyâ€™s. They said the new agency â€œis charged with re-energizing the Dennyâ€™s brand ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com