SPARTANBURG, S.C. Denny’s is targeting the lucrative college student market with a multimedia test promotion that has the potential to add full-service ammunition to an already heated quick-service battle for young diners seeking late-night meals. —The promotion, timed to coincide with final exams, is geared toward students in Austin, Texas, and Syracuse, N.Y., who attend colleges and universities near Denny’s branches. Initially, seven Denny’s in the Austin market and ...

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