SPARTANBURG, S.C. Dennyâ€™s is targeting the lucrative college student market with a multimedia test promotion that has the potential to add full-service ammunition to an already heated quick-service battle for young diners seeking late-night meals. â€”The promotion, timed to coincide with final exams, is geared toward students in Austin, Texas, and Syracuse, N.Y., who attend colleges and universities near Dennyâ€™s branches. Initially, seven Dennyâ€™s in the Austin market and ...
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Contact: Desiree Torres Desiree.Torres@penton.com