SPARTANBURG, S.C. Denny‚Äôs is targeting the lucrative college student market with a multimedia test promotion that has the potential to add full-service ammunition to an already heated quick-service battle for young diners seeking late-night meals. ‚ÄĒThe promotion, timed to coincide with final exams, is geared toward students in Austin, Texas, and Syracuse, N.Y., who attend colleges and universities near Denny‚Äôs branches. Initially, seven Denny‚Äôs in the Austin market and ...

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