It’s important to understand where the Plain White Shake lives,” Andy Dismore says, “because it lives within a menu of other items. We’ve been able to create some really killer food.”He showed his hand at using the word “killer,” which is more usually associated with video games and guitar riffs than with family dining. More specifically, he showed his hand as the senior director of product innovation for Denny’s, who also happens to have wooed the support of a popular young rock band called ...

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