Denny’s is looking to its 50-plus year history as a self-described 24/7 family diner in its new ad campaign, which the company outlined Wednesday. The “America’s Diner is Always Open” campaign includes a new series of ads created by Interpublic Group’s Gotham, which Denny’s hired as its agency of record last summer. The initial four “Dinersodes” spots highlight Denny’s diner atmosphere and “openness,” said chief marketing ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?