Denny’s Corp., one of the largest family-dining restaurant companies, spent 2011 developing new menus, targeted marketing campaigns for Millennials and programs to aid franchisees looking to expand. The parent to the 1,670-unit chain also boasted positive same-store sales results through most of the year, and improved restaurant-level profitability. The company’s chief executive officer, John Miller, even said family dining is a category worth watching again. Miller sat down ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com