Family-dining restaurants typically succeed in catering to the whole family by developing expansive menus that bring people in at every daypart. But lately Spartanburg, S.C.-based Denny’s has been trying to excel at the much harder task of marketing to all the disparate age groups found in the majority of American families. For senior citizens, one of Denny’s longtime core customer groups, the chain recently inked a deal with the AARP that gives members a 20-percent discount ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com