With products like Fresh Apple Fries, low-fat milk and macaroni and cheese, Burger King Corp. is capitalizing on the trend towards healthier eating for children. The Miami-based chain recently reported that just five weeks after launching Fresh Apple Fries, a nonfried lookalike item served in paper French fry sleeves, more than 3 million portions of the Red Delicious shoestrings had moved as kidsâ€™ meal items, exceeding BKâ€™s expectations by 85 percent. That result ...
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Contact: Desiree Torres Desiree.Torres@penton.com