DETROIT Calling it a “economic stimulus package” for downtown operators, officials of the rapid-transit Detroit People Mover system have turned loose a promotional “dining car” wrapped from cab to back bumper with a decal-like covering that sports the names and logos of dozens of eateries. The decorated car used in the elevated, 2.9-mile rail system built 30 to 40 feet above ground loops through the city’s downtown several hundred times a week, making it highly visible to passengers, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com