After years of following a bigger-is-better course, casual-dining chains are paring down their entrée portions to address dietary demands, though some brands admit to trepidations and recall a leading chain’s hasty abandonment of a sales-stunting portion reduction ploy not long ago. Willing to accept smaller checks in exchange for higher traffic, the 582 domestic units of T.G.I. Friday’s unveiled reduced portion options in March with a large-scale media campaign by the division of ...
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Contact: Desiree Torres Desiree.Torres@penton.com