ANN ARBOR Mich. Domino‚Äôs Pizza has launched a media campaign featuring a ‚ÄúSecretary of Taste‚ÄĚ endorsing the chain‚Äôs American Legends line of pizzas, which were rolled out nationwide two weeks ago. The fictional character says the new pizza line is the centerpiece of his ‚Äútaste stimulus package‚ÄĚ because it has 40-percent more cheese than other Domino‚Äôs pizzas, along with other premium toppings.The media campaign was developed by Crispin Porter + Bogusky, with support from Dairy ...
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