ANN ARBOR Mich. Dominoâ€™s Pizza has launched a media campaign featuring a â€śSecretary of Tasteâ€ť endorsing the chainâ€™s American Legends line of pizzas, which were rolled out nationwide two weeks ago. The fictional character says the new pizza line is the centerpiece of his â€śtaste stimulus packageâ€ť because it has 40-percent more cheese than other Dominoâ€™s pizzas, along with other premium toppings.The media campaign was developed by Crispin Porter + Bogusky, with support from Dairy ...
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Contact: Desiree Torres Desiree.Torres@penton.com