ANN ARBOR Mich. Domino‚Äôs Pizza has launched a media campaign featuring a ‚ÄúSecretary of Taste‚ÄĚ endorsing the chain‚Äôs American Legends line of pizzas, which were rolled out nationwide two weeks ago. The fictional character says the new pizza line is the centerpiece of his ‚Äútaste stimulus package‚ÄĚ because it has 40-percent more cheese than other Domino‚Äôs pizzas, along with other premium toppings.The media campaign was developed by Crispin Porter + Bogusky, with support from Dairy ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!