That Dominoâ€™s Pizza and Bob Evans Restaurants launched product promotions in January is not particularly earth-shaking news, but the fact that both involved the eBay auction website indicates that restaurant chains have found a way to engage consumers through yet another nontraditional medium. Dominoâ€™s used eBay as a marketing partner for its â€śAnything Goes Deal,â€ť sponsoring a â€śtreasure huntâ€ť on the site for premium items valued at $250,000. Bob Evans promoted its new ...
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