ANN ARBOR Mich. Domino‚Äôs Pizza is set to give its brand a new look based on an old theme: delivery in 30 minutes. Arebranding campaign titled ‚ÄúYou Got 30 Minutes‚ÄĚ will break Dec. 24 in local markets and Dec. 31 on network and cable TV prime-time shows. This time around, however, Domino‚Äôs is not guaranteeing delivery in 30 minutes, as it did during ad campaigns in the 1980s and early 1990s. The new campaign will focus on the activities consumers can enjoy in 30 minutes while waiting ...
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Contact: Desiree Torres Desiree.Torres@penton.com