ANN ARBOR Mich. Dominoâ€™s Pizza has named Crispin Porter + Bogusky as lead creative ad agency of record. The pizza chain said ads to break in the first quarter of 2008 will take a â€śnew, edgy approach,â€ť which the agency has a reputation of delivering. CP+B replaces JWT of Detroit, which had held the account for nearly six years. Dominoâ€™s began an in-house agency review in June. Billings were not disclosed, but the account is estimated at more than $150 million.Dominoâ€™s reviewed more ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?