Ithink itâ€™s quite funny that the advertising industry has been buzzing over the new ad campaign launched by Dominoâ€™s Pizza. For those of us who missed it, Dominoâ€™s is running a series of ads that are the fast-food equivalent of a mea culpa.The Washington Post describes the ads thusly: â€śFor sheer corporate candor, itâ€™s tough to beat Dominoâ€™s latest delivery. In its new TV commercial and Web video, the pizza chain admits something startlingâ€”namely, that its pizza is pretty terrible.â€ťâ€śWorst ...
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Contact: Desiree Torres Desiree.Torres@penton.com