ANN ARBOR Mich. Domino’s Pizza has no plans to enter middle age quietly. To celebrate its 50th anniversary next year, the chain is introducing a new pizza that has been reformulated from the crust up.Chief executive David Brandon calls the revamped pizza recipe “the most aggressive promotion in the history of our company” and “the biggest product introduction we’ve done since … well, pizza.”The new pizza now has a garlic-seasoned crust, a bolder and sweeter tomato sauce, and a new blend of ...
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Contact: Desiree Torres Desiree.Torres@penton.com