MINNEAPOLIS Looking for additional brand exposure, Dairy Queen will sell a video game this holiday season, “DQ Tycoon,” that mimics running one of its quick-service restaurants, the company said Friday. The chain, best known for its frozen treats, will sell the game in Target Stores nationwide and online starting Friday. It is priced at $19.99.“We are excited about ‘DQ Tycoon,’ as it is a way for us to reach out to our fans and to consumers in a new, fun way,” said Tim Hawley, vice ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!