MINNEAPOLIS Looking for additional brand exposure, Dairy Queen will sell a video game this holiday season, “DQ Tycoon,” that mimics running one of its quick-service restaurants, the company said Friday. The chain, best known for its frozen treats, will sell the game in Target Stores nationwide and online starting Friday. It is priced at $19.99.“We are excited about ‘DQ Tycoon,’ as it is a way for us to reach out to our fans and to consumers in a new, fun way,” said Tim Hawley, vice ...
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Contact: Desiree Torres Desiree.Torres@penton.com