When Starbucks looked for a way to grab a piece of the $50 billion health-and-wellness category, the coffeehouse giant saw an open door through the niche of fresh juice.
 With the 2011 purchase of premium-juice company Evolution Fresh, Starbucks plans to add bottled juices to its line of packaged products. And later this year, the Seattle-based company will debut a new juice-bar concept with the goal of reinventing the juice category in much the same way it elevated that of ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.