Company credits new menu items and limited time offers for increased average ticket
Dunkin’ Brands Inc., parent company of the Dunkin’ Donuts and Baskin-Robbins chains, cited product innovation and differentiated marketing as key drivers to a first quarter of improved sales. The Dunkin’ Donuts U.S. market, which accounts for more than 70 percent of Dunkin’ Brands systemwide sales, posted a 2.8-percent increase in first-quarter same-store sales. The company said in a statement Thursday that the increase was driven by an increased average ticket it ...
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Contact: Desiree Torres Desiree.Torres@penton.com