Company credits new menu items and limited time offers for increased average ticket
Dunkin’ Brands Inc., parent company of the Dunkin’ Donuts and Baskin-Robbins chains, cited product innovation and differentiated marketing as key drivers to a first quarter of improved sales. The Dunkin’ Donuts U.S. market, which accounts for more than 70 percent of Dunkin’ Brands systemwide sales, posted a 2.8-percent increase in first-quarter same-store sales. The company said in a statement Thursday that the increase was driven by an increased average ticket it ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
