CANTON Mass. Dunkin’ Donuts said Monday it is launching a $100 million ad campaign that capitalizes on Americans' can-do attitude during tough times. Called "You Kin Do It," the national campaign is the latest version of the chain’s three-year-old America Runs on Dunkin’ promotion and cheers on everyday people, offers encouragement and a spirit of fun, chain officials said.“You Kin Do It shines the spotlight on the accomplishments of hard-working Americans while reinforcing that ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com