CANTON Mass. Dunkin' Donuts has launched a new iced beverage promotion in conjunction with Major League Baseball and its players’ association.
Called “Bases Loaded,” the promotion features a peel-away sticker on the cup of every iced beverage purchased through Sept. 30. The sticker has a log-in code customers enter at the website www.dunkindonuts.com/basesloaded. At the website, customers play a game to win prizes, which include coupons for free Dunkin’ Donuts items, high-definition TVs, video game systems and tickets to baseball games in participating markets.
Dunkin' Donuts is supporting the promotion with advertising and appearances by such MLB players as Jonathan Papelbon of the Boston Red Sox and Joba Chamberlain of the New York Yankees.
Dunkin' Donuts is a division of Canton-based Dunkin' Brands Inc.