In a recent Shoney's ad, a sumptuous buffet of pancakes, eggs, sausages, bacon and fresh fruit was juxtaposed with a meager egg-and-bacon item. "This is our breakfast. This is theirs," the tagline said. The ad from the Nashville, Tenn.-based chain is an undisguised response to heightened competition from quick-service chains at breakfast, the traditional stronghold of family restaurants like Shoney's. Chains such as Burger King, McDonald's and Jack in the Box are targeting ...

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