COSTA MESA Calif. El Pollo Loco is taking another swing at KFC’s grilled product in ads and viral videos following last week’s chicken fight in Southern California, the home to many of the nation's grilled chicken concepts. KFC officials said Monday the chain gave away more than 4 million pieces of free grilled chicken last week during a national promotion for the chain’s new grilled product. Not to be outdone, Costa Mesa, Calif.-based El Pollo Loco — which has long ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com