COSTA MESA Calif. Calling it “round three” in the ongoing chicken wars, El Pollo Loco this week is airing commercials in select markets pointing out an “unexpected ingredient” in rival KFC’s new grilled chicken: beef powder and rendered beef fat. The 15-second spots feature El Pollo Loco president and chief executive Steve Carley standing in a pasture with cows, explaining the beef ingredients used in KFC’s chicken marinade. A cow responds with a plaintive “moo.” The ...
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Contact: Desiree Torres Desiree.Torres@penton.com