COSTA MESA Calif. El Pollo Loco Inc., parent company to the 413-unit grilled chicken chain, said it faces an uphill battle this year against continued erosion in customer traffic, which it blamed on increased unemployment and restaurant industry discounting.   Additional menu price increases may be used to protect El Pollo Loco’s margins, the company said this week. It already has taken price increases of 2 percent and 1.2 percent in January and October, respectively. The ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.