COSTA MESA Calif. Chicken chain El Pollo Loco is testing a fish taco in a handful of stores in Southern California, officials said Wednesday.Julie Weeks, a spokeswoman for the Costa Mesa, Calif.-based chain, described the fish taco offer as a preliminary test to gauge consumer reaction and said the product is not on the calendar for 2010.Fish tacos are a nearly ubiquitous menu item in Southern California, even appearing on menus at restaurants that are not Mexican in theme. California Pizza ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.