COSTA MESA Calif. Chicken chain El Pollo Loco is testing a fish taco in a handful of stores in Southern California, officials said Wednesday.Julie Weeks, a spokeswoman for the Costa Mesa, Calif.-based chain, described the fish taco offer as a preliminary test to gauge consumer reaction and said the product is not on the calendar for 2010.Fish tacos are a nearly ubiquitous menu item in Southern California, even appearing on menus at restaurants that are not Mexican in theme. California Pizza ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!