NEW YORK Emeril Lagasse has named his upcoming burger restaurant Burgers And More, or BAM, after his signature expression, and said he doesn't want the brand to be a premium burger "gimmick." The restaurant, set to open Nov. 22 in the Sands Casino Resort in Bethlehem, Pa., will specialize in hamburgers made from a blend of prime and grass-fed beef, Lagasse said at a New York City press conference Monday. Lagasse said he will not go the bargain-burger route with "a dollar menu" at Burgers And ...
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Contact: Desiree Torres Desiree.Torres@penton.com