Creative Deconstruction
Like many young, growing brands, 13-unit Garbanzo Mediterranean Grill wanted to increase its Facebook “likes” and to create some buzz with a flashy offer. But it worried that a handful of coupons would get copied and shared to a point that would overload its system. To maintain control over its buy-one-entrée-get-one-free offer on Facebook and prevent unauthorized sharing and redemptions, Garbanzo employed an Enhanced Facebook Fan Only Offer, which features added ...
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