Ethnic restaurants create enhanced experience with 'customized' cocktails

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Ethnic cuisine provides a unique identity for some restaurants, and many operators are finding that a fuller ethnic dining experience — as well as a more fulfilling one — can be enhanced by the addition of mixed drinks. Sunitha Ramaiah, founder and president of Bombay Talkie in New York, wanted to create a modern take on Indian roadside cafes, which usually were sparsely decorated with movie posters. Ramaiah wanted the restaurant to be an entire experience and commissioned canvasses ...

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