California Tortilla president Bob Phillips says his 37-unit fast-casual Mexican chain closed out the year with same-store sales down a couple of percentage points.It was, he notes, “a first” for his 14-year-old, Rockville, Md.-based brand.But, Phillips acknowledges, while it is “not business as usual, we’re OK at that level.”“We’re working with our managers and franchisees, and the message to them is that it’s all about execution now,” he says. “People have money to spend on eating out, but ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com