When it comes to outshining the competition, quick-service chains constantly are looking for new ways to do just that in order to keep loyal consumers coming back and to lure in new ones. And in recent months, breakfast has become the latest battleground for customers' dollars. According to data from the NPD Group, a Port Washington, N.Y.-based market research firm, servings of breakfast foods are up 64 percent over the past five years. As a result, quickservice chains are expanding ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.