When it comes to outshining the competition, quick-service chains constantly are looking for new ways to do just that in order to keep loyal consumers coming back and to lure in new ones. And in recent months, breakfast has become the latest battleground for customers' dollars. According to data from the NPD Group, a Port Washington, N.Y.-based market research firm, servings of breakfast foods are up 64 percent over the past five years. As a result, quickservice chains are expanding ...

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