It was way back in the 20th century that pita first took the mass market by storm. The slightly exotic flatbread offered a break from the same-old, same-old with the added benefit of hand-held convenience. Bakers Square’s Perfect Pitas and Jack in the Box’s Chicken Fajita Pita are the latest iterations of product lines that debuted in the 1980s and have since become menu fixtures. Pita’s popularity opened the door to the wrap craze, which took tortillas from Mexican to ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.