Flocking to chicken

New menu items grab headlines, customers for quick-service chains

Chicken is in play. Consumers are eating it differently and restaurants — especially in the quick-service segment — are responding with a host of new offerings.
 KFC’s introduction of grilled chicken last year resulted in a marked drop in sales of bone-in fried chicken, according to market research firm The NPD Group. And since then several operators have unveiled new incarnations of America’s favorite fowl.
 Most recently, KFC grabbed headlines with its ...

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