What will the focus group of the future look like? For those of us who were old enough to watch “The Brady Bunch” when it ran in prime time, today’s focus groups are shockingly similar to those at the beginning of our careers. Same one-way glass. Same semi-retired, ex-brand manager/mother of 1.5 children “moderating” the same group of target consumers gathered using more or less the same screening technique. Didn’t anyone think of a better way of ...
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Contact: Desiree Torres Desiree.Torres@penton.com