LOUISVILLE Ky. KFC was looking to grow its “Grilled Nation” roster of consumers who have tried its Kentucky Grilled Chicken with a third national giveaway on Monday, but faced competition from rivals Boston Market and El Pollo Loco, which launched their own offers. KFC, a Louisville, Ky.-based chain, handed each customer a free piece of Kentucky Grilled Chicken as part of its “UNFry Day” promotion. Costa Mesa, Calif.-based El Pollo Loco ran a competing promotion awarding free ...
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Contact: Desiree Torres Desiree.Torres@penton.com