LOS ANGELES Brick-and-mortar restaurants, including the well-established Canter's Delicatessen and Restaurant and Border Grill, are jumping on the food truck bandwagon as a way to expand their brand and generate incremental sales. Canter’s Deli, which first opened in Los Angeles in 1931, launched a food truck on Friday. Border Grill in Santa Monica, Calif., was one of the first brick-and-mortar operators here to join the recent wave of more upscale gourmet food trucks, launching a leased ...
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Contact: Desiree Torres Desiree.Torres@penton.com