As writers and readers, we know that words have transformative powers, but they can be peculiar tools of persuasion when refracted through the prism of business world priorities. Words also can be slippery critters when they’re filtered through the spin cycle of press conferences, analyst briefings, prepared releases, one-on-one interviews, contractual covenants and courtroom testimony. Sometimes what’s not written or said by the foodservice industry’s corporate communicators ...

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