Operators are learning that giveaways can carry hefty price tags.While slashed prices and freebies can help to promote new food items and reignite brand awareness, they also can lead to operational nightmares that compromise a company’s good will as millions of cash-strapped consumers seek fulfillment on the offers. Stories of freebie snafus are becoming as ubiquitous as the offers. Earlier this month, KFC launched its new line of grilled chicken with a giveaway promotion touted ...
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Contact: Desiree Torres Desiree.Torres@penton.com