Streamlined menu, devoted fans spur Mexican chain to fly to sunny markets
When a new Freebirds World Burrito unit is about to open, fervent fans frequently pitch a tent city on the grounds in order to be among its first patrons. And this year, as the chain doubles in size, fandom has been especially intense. Since Jan. 1, the Austin, Texas-based division of Tavistock Restaurants LLC of Emeryville, Calif., has grown from 26 to 34 stores, with the most recent opening May 18 in Corpus Christi, Texas. And Tavistock plans to have 52 restaurants open by year’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com