CARPINTERIA Calif. Hardee’s on Monday introduced a new French Dip Thickburger that the chain is promoting with four saucy “French Maids” that will visit stores and pose for photos with guests.   For parent company CKE Restaurants Inc., based here, neither the concept of selling burgers with sexy marketing efforts nor the use of meat as a burger condiment is new. The company is currently promoting its Teriyaki Six Dollar burger via commercials featuring actress ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.