CARPINTERIA Calif. Hardee’s on Monday introduced a new French Dip Thickburger that the chain is promoting with four saucy “French Maids” that will visit stores and pose for photos with guests. For parent company CKE Restaurants Inc., based here, neither the concept of selling burgers with sexy marketing efforts nor the use of meat as a burger condiment is new. The company is currently promoting its Teriyaki Six Dollar burger via commercials featuring actress ...
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Contact: Desiree Torres Desiree.Torres@penton.com