WILBRAHAM Mass. Friendly Ice Cream Corp. has picked Omnicom Group’s Zimmerman Advertising of Fort Lauderdale, Fla., as agency of record for the company’s Friendly’s Restaurants chain. Zimmerman, the 15th largest agency in the United States, won the $25 million account after an initial review involving five agencies was whittled to three. Sun Capital Partners of Boca Raton, Fla., acquired Friendly last summer, and the agency review began in October. Zimmerman ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!