WILBRAHAM MASS. — Friendly's Ice Cream is trying to make its customers scream. The 510-unit family-dining chain, owned by Friendly Ice Cream Corp., based here, has launched an “iScream” interactive promotion in which customers can submit videos and photos that represent how passionate they are for a particular flavor of Friendly’s ice cream or for a favorite meal. — Friendly's Ice Cream is trying to make its customers ...

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