WILBRAHAM Mass. Friendly Ice Cream Corp. said Monday it would test a fast-casual restaurant format beginning next year that reduces costs and expands the availability of possible locations for the family-dining brand.   The company plans to test three to four Friendly's Express restaurants in the New England cities of Boston and Springfield, Mass., and Providence, R.I., said Jim Sullivan, vice president of franchising and development for the 505-unit Friendly's. Within ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.